We listen first
We learn the brand, the people, the pressure points, and the decisions sitting on your desk.
Accounting · FP&A · Data · Automation · AI
The modern team behind your next move.
We work exclusively with consumer brands, bringing accounting, finance, data, automation, and practical AI together around your business.
Accounting and finance only. No tax preparation or tax compliance.
CPA-ledAccountability
OperatorPerspective
Human-reviewedTechnology
New York CityA system built for now
Let's bring your business into the modern day.
The world is moving fast. You do not have to modernize alone. We connect experienced accounting, useful data, thoughtful automation, and AI with control into a system that fits how your business actually runs—not a patchwork built for another era.
- 01AccountingBooks built for decisions
- 02DataOne clear operating picture
- 03AutomationLess manual work
- 04AIUseful intelligence, with control
Human judgment stays in the loop.
100% CPG Focus
Built exclusively for product brands
Founder-Led
We run our own CPG brand, too
98% Retention
Clients stay because it works
Flat-Fee Pricing
No hourly billing, no surprises
We're Not Just Advisors
We don't just consult for CPG brands. We run one.
Most accounting firms have never dealt with a co-man invoice, negotiated retailer deductions, or sweated a cash crunch before a big production run. We have — because we're building CHRY, our own consumer beverage brand, right alongside you.
Every spreadsheet we build, every model we run, every dollar we track — we do it for ourselves first. That's not theory. That's lived experience. When you work with Rella, you get a team that truly understands what it means to be a founder.
Why CPG-Specific
General accountants don't understand CPG
Trade spend, retailer deductions, co-manufacturing costs, inventory valuation — CPG accounting is different. Your finance team should be, too.
- Deep expertise in CPG unit economics and channel profitability
- Experience with retailers like Whole Foods, Target, and Costco
- Understanding of trade promotion accounting and deduction management
- Inventory costing methods tailored to your manufacturing model
CPG Metrics We Track
Gross Margin by SKU
Trade Spend ROI
Inventory Turnover
Channel Profitability
Customer Acquisition Cost
Contribution Margin
Cash Conversion Cycle
Retailer Deductions Tracking
If you run a product or CPG brand, your numbers are probably lying to you.
Common issues we see:
Inventory doesn’t match reality
COGS is wrong (or guessed)
Shopify / Amazon / wholesale numbers don’t tie out
Cash looks fine… until it suddenly isn’t
You don’t actually know your margins
We fix this.
Better operating information
The numbers should answer the question in front of you.
Shopify, Amazon, QuickBooks, retail partners, and inventory tools all describe a different part of the business. We help your team reconcile those perspectives and understand what they mean.
The goal is not another dashboard. It is a clearer conversation about margin, cash, inventory, and what to do next.
- Real-time data from every sales channel
- Automated reconciliation across platforms
- Reporting that explains differences instead of hiding them
- Custom dashboards tailored to your KPIs
FAQ
Common questions
Everything you need to know about working with Rella.
We specialize exclusively in CPG and product-based businesses. We understand trade spend, retailer deductions, co-manufacturing costs, inventory valuation, and multi-channel accounting — things most general firms get wrong. Plus, we run our own CPG brand (CHRY), so we've been in your shoes.
What working together feels like
No black box. No mystery handoff.
You always know what we are working on, why it matters, and who is responsible. The technology stays behind the scenes; the relationship stays direct.
We fix what matters
We prioritize the work that creates trust in the numbers and relief for your team.
We build around you
Processes, reporting, automation, and AI are shaped around how your company actually works.
We stay close
When the business changes, we adjust with it—and remain available for the judgment calls that follow.
Build to
Last.
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